Short and long-form video content continues to make a rise on social media platforms. As this market grows, I am driven to create cinematic branded content that is exclusive to social media and mobile platforms. With everyone holding a phone in their hand 24/7, advertising through social apps has never been easier. There is so much versatility with brand and product marketing on social media. It gives creatives like me the chance to play with unique aspect ratios and captivating movement in order to catch the eyes of viewers in ways never seen before.